In the wake of the COVID-19 pandemic, the Mankato Salvation Army announced today that their annual Christmas fundraising campaign is now short of its goal by just $65,000—less than 15% shy of the goal. Donations will continue to be accepted virtually and at the ‘ringer-less kettles’ into January, in hopes to make up the difference.
This pandemic has put extra pressure on Red Kettle fundraising because of fewer kettle locations, a drastic drop in bell-ringing volunteers, and reduced foot traffic at kettle locations—likely resulting in this 15% shortfall.
In response to this unprecedented challenge, and for the first time ever, The Mankato Salvation Army is partnering with the local Hy-Vee and Cub Foods locations to maintain a “virtual” Red Kettle in front of their stores into January of 2021. The virtual kettle will provide three contactless ways through which people can donate to help offset the $65,000 deficit: (1) Apple Pay, (2) Google Pay, and (3) scan a QR code and follow the prompts.