Remember when Black Friday was one day, and everybody would just trample each other over a $10 toaster?  Ah, simpler times.

Amazon just launched their Black Friday deals earlier than ever.  They announced it yesterday . . . 53 days before actual Black Friday . . . and many of the deals are already live.  They’re technically called “Black Friday-WORTHY” deals, but it marks the start of their big holiday push.

They also launched a new feature that lets Prime members send gifts to people even if you don’t know their address.  All you need is their phone number or email.  Then they get a notification to accept the gift and add an address.  Or, they can REJECT your gift without telling you, and ask for an Amazon gift card instead